Creating an emotion-driven playlist for a rock band
Sony Music
'Lyrics to List' is a Spotify experience for band's Three Days Grace new album - 'Outsider'. By selecting three lyrics from the band's repertoire, user create a mood profile which later generates a playlist based on that mood.
After a few brainstorming sessions our team has picked three concepts that would answer the brief - create an experience where users could generate a 3DG playlist based on their feelings or mood. The winning idea is displayed below.
User had to search for the lyrics that resonated with their mood on a 'lyrics wall'. They would create a mood profile based on four axis - anger, melancholy, love and hopefulness.
I also designed four cover art for each of the four generated playlists.
As a proof of concept for the winning idea I have created a quick video prototype.
YEAR
TEAM
ROLE