Shooting for the stars with a VR experience for a collection motor car
Phantom Tempus is Rolls-Royce's newest collection motor car that draws inspiration from pulsar stars. It's an epitome of craftsmanship and visual finesse and it required a special kind of launch. Our task was to put you on a journey to the stars and discover the new automotive marvel in all its glory with a little help of VR magic.
In order to create a truly immercive experience, we decided to go with a 360° storytelling that patrons could view ony device including VR glasses.
Phantom Tempus takes inspiration from the rare pulsar star. These cosmic titans illuminate everything in sight, drawing their surroundings close with their irresistible magnetic pull. Known as lighthouses of the universe, they are the most accurate clocks in existence.